Word: westrum
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Dates: during 1980-1989
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...legal framework for this issue began to take its modern form in 1953. New York Giants Catcher Wes Westrum had signed contracts giving two rival bubble-gum firms exclusive rights to put him on their baseball cards. The companies took their fight to court, where a federal judge recognized the "right of publicity," entitling celebrities to a cut of the profits rung up by merchandise bearing their likenesses...