Word: wetness
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...that the best way to treat a burn was to hold it under the spout (cold water, naturally), but later generations of medical scientists have pooh-poohed the idea. Now, University of Utah researchers are convinced that grandma was right: cold (not iced) water or a cold wet pack is the best first aid for burns, should be started within seconds or minutes to do the most good. Principal beneficiary of the research is the U.S. Navy, which paid for it. Navymen are exposed to many burn hazards and usually have plenty of cold water handy (fresh is better...
Freestyle Loser. In Maldon, England, Leslie Gurnay dived into a swimming pool, rescued a drowning boy, was charged 18? to change his wet clothes in the pool bathhouse...
...unmentionable meals at tables under which there was sometimes a full chamber pot. Even Louis-Ferdinand Céline's vomitive delineation of the Paris slums could not bring more repulsive social maggots into focus than those fixed by Orwell's baleful lens. He went down the wet, dripping, insecure coal mines on the heels of the naked miners-the comparatively fortunate who still had jobs. His picture of the unemployed miners and their wives scrambling for coal on the slag heaps is a shame...
...Wet-Rock People." A few admen were impressed, and Stan began to collect accounts. Today his clients range from Pictsweet Frozen Foods to the Bank of America. The Pictsweet plug catches the writer of a commercial in mid-job, humming, "Pictsweet, something, something, something, something, something-and quality, too." The Bank of America plug brings two spacemen to life with the line, "We'd like to see something in earth money." During the one month that the ad ran on radio, the bank reported that time-plan loans were up 33%. One Salt Lake City station was so impressed...
Success, says Stan, has unfortunately brought an upsurge of censorship. "We hear first from the organized pressure groups, then the idiot fringe that is made up of the unorganized wet-rock people-who behave as if they've just crawled out from under wet rocks and accuse me of being a Red for poking fun at Johnnie Ray, Lawrence Welk, Jack Webb, the whole State of Nevada and hearing aids." At the prices he now commands, Freberg reckons he can stand the complaints...