Word: wgbh
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Dates: during 1950-1959
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Tuesday will be Museum day for WGBH-TV, and Museum and University scholars will describe the history, sociology and traditions which surround each masterpiece. Artists will supplement slides and motion pictures in demonstrating the techniques under study; when Chinese brush paintings are on exhibition a Chinese scholar might demonstrate the rapid stroking used in their creation. Dooley accounts for the astonishing TV enthusiasm of even the stuffiest scholars as "latent ham bursting forth...
Harvard, as one of the 11 members of the Lowell Institute Broadcasting Council, will cooperate in planning the WGBH-TV schedule. Several hundred faculty members have spoken on WGBH-FM in the past few years, and many more will soon appear on video. Professor Arthur E. Sutherland is currently organizing a weekly series to be entitled 'Life in Law." Although this program will rely mainly on lawyers, guest scholars from many fields will discuss such problems as segregation, penal reforms, and labor unions...
Many of the programs will appeal mainly to special groups, for it is plain that ballet dancing and ethical debates will not intrigue every listener. "WGBH is a station built for special publics," says its manager, Parker Wheatley. "We would begin to worry if everyone just turned his TV set to Channel Two and left it running all evening...
...when a televiewer selects a program on WGBH that interests him, he can expect it to end with a bang, not a whimper. Commercial stations must lop off programs or stretch them out to fit their advertiser's wallets; WGBH hopes to let its programs time themselves. "They'll be like Lincoln's legs," the Director of Programs declares, "long enough to reach the ground...
...Council had raised enough money to construct an educational FM station, scattered through Symphony Hall. In this dissected state, WGBH-FM began broadcasting, supported by the talent and money contributed by each member of the Council. The rare broadcasting fervor that drove such stolid institutions as Harvard or the Symphony to contribute unrestricted funds to a fledgling radio station must have reached the staff and performers as well: WGBH-FM soon attained national recognition for several top-notch programs, including Professor G. Wallace Woodworth's "Tomorrow's Symphony...