Word: wgbh
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Dates: during 1950-1959
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Starting last Saturday, the Lowell Institute Cooperative Broadcasting Council treats Greater Boston radio listeners to its latest project, an FM station. Named for the transmitter's locaton atop Great Blue Hill, WGBH will be the Council's biggest gun in its program of adult education...
...WGBH is designed also for those Bostonians who are fed up with the endless parade of soap-operas, vaudevillian corn, shallow theatricals, and bebop concerts. It offers the culture-starved full length drama performances, live music concerts, poetry read by the authors, and--most novel of all--regular courses recorded in classrooms of local colleges and universities. For those who like their news with a dash of intelligence, WGBH will call in faculty experts to analyze and interpret current affairs. Those whose yen for practical information goes beyond the chatty shopper's guide will get advice from such institutions...
...moment, most of these millions will have to go without the Broadcasting Council's new station--only 102,000 families own FM radios. But if Greater Boston listeners continue buying 38,000 FM sets a year, as they did during the last twelve months, WGBH will soon have a more substantial audience...
...Huntington Avenue headquarters up to the transmitter and sent out all over Eastern Massachusetts from there. The LICBC's other members, the Lowell Institute, Boston College, Boston University, MIT, Harvard, Northeastern, and Tufts will foot all the bills--there will be no entreaties to buy or try as WGBH is non-commercial...
Entirely non-commercial, WGBH will be supported by the six Greater Boston colleges and universities, as well as the Lowell Institute of Boston and the Boston Symphony Orchestra. Offices and studios donated by the B.S.O...