Word: wgbh
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Dates: during 1950-1959
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...brainstorming session took place on Laboratory, an experimental program on Boston's young (22 months) WGBH-TV, the only nonprofit educational station in the Northeast.* By insisting on distinction, and paying the occasional penalty of seeming dull, WGBH-TV has not only built up a loyal audience, but also finds ways to draw Bostonians away from the more frenetic fare of the commercial networks. It accomplishes this on a $400,000 annual budget, roughly the cost of one network spectacular. Of that amount, one fourth comes from the $3,000,000 endowment of its proud, richly endowed parent...
Three R's. Telecasting from an old roller-skating rink, WGBH-TV takes full advantage of its freedom from sponsors and their demands. Its leisurely, professorial pace and erratic showmanship would send Madison Avenue professionals out for triple martinis. Scheduled shows often run overtime. Between programs, instead of the hard sell there is often soft classical music...
Because of its location in the temple of the Brahmins, WGBH is top-heavy with free talent. Recent shows included lectures by Pastor Martin Niemöller, Novelist Edwin (The Last Hurrah) O'Connor, Author-Ethnologist Oliver La Farge and Ambassador James B. Conant. British Labor Boss Hugh Gaitskell's three Harvard lectures on foreign policy were carried in full. Drama Critic Walter Kerr discussed contemporary theater with Playwright Arthur Miller. Harvard Law Professor Zechariah Chafee Jr. completed a 16-part series on the Constitution and human rights only a week before his death (TIME...
...Says WGBH's mild-mannered General Manager Parker Wheatley: "We are doing what commercial TV does not do. We don't insult people's intelligence and we don't scream at them. We try to govern ourselves by our three Rs: respect for the viewer, respect for the performer, and respect for the material itself...
Just two days before entering the hospital, Chafee, who was Lowell Television Lecturer for the current academic year, finished a television series "The Constitution and Human Rights" on Boston's educational Channel, WGBH. The 16 television lectures, an adaptation of a general education course he developed here in 1950, will be distributed nationally to 22 educational channels...