Word: whalen
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...world's fair ever charged more than 50? admission until gardenia-wearing Grover Aloysius Whalen engraved his $157,000,000 image on Long Island's Flushing Meadows. His, however, was to be a fair of fairs, the "World of Tomorrow." He talked about 40,000,000 customers and he figured on 60,000,000 (10,000,000 a month from May through October) to spend $56 apiece, bring a billion dollars worth of business to the Fair and New York City. Flamboyant Grover Whalen set the entrance fee at 75?. Last week he was learning something...
...half months, attendance totaled 13,500,000, about half the number Whalen figured. Big for world's fairs, it wasn't big enough for the biggest. Into executive session went major industrial exhibitors (investment: $35,000,000) and voted to ask the Fair to cut the gate to 50?. Concessionaires, whose girl shows have failed to turn the trick at the tills, went further. Their demand: a 25? admission fee at night...
Treading softly in the midst of the ruckus, Grover Whalen began by making a few concessions. For parties of 500 or more he cut the admission price to 50?. At the eight large parking lots he slashed the 50?-fee in half. To find out why more customers weren't coming in he planned a questionnaire. It looked as though Grover Whalen would soon have to cut the general admission to 50? a head to get enough People of Today to patronize his World of Tomorrow...
...final. The Prince, Heir Apparent to the "throne," wore flowing blue robes, the green and gold skull cap of the Senegalese sovereigns. He also carried a ram's horn suspended from his neck, ten World War decorations and a fountain pen across his chest. He hoped Impresario Grover Whalen would permit him to spread the word of the French West African Negro at the New York World's Fair. Mr. Whalen was not impressed. New York's Harlem...
Notable among the nonvacationers: Chase & Sanborn's Charlie McCarthy, who this Sunday visits the New York World's Fair to interview Grover Whalen on the high price of hot dogs...