Word: whalen
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Last week the fair grounds were pandemonium, with trucks snorting up to every building and 25,000 workers adding final touches, while a flood of concessionaires including some Seminole Indians stood around ogling (see cut, p. 72). President Whalen boasts, however, that opening day will find the fair about 99% completed. Farthest from completion is the huge amusement section, but even there some 65 separate diversions are ready. One thing World's Fair veterans may find lacking is sex. Despite announced appearances of such numbers as Delia ("Rose Dance") Carroll, who once lifted Adolf Hitler's brows several...
...Apiece. Century of Progress visitors spent an estimated $45 apiece. A FORTUNE survey found that 25% of U. S. families expect to attend the New York fair and President Whalen estimated that each visitor would spend $56 apiece, a reasonable estimate since Manhattan's nightlife and Manhattan's shops provide more chances to spend money than Chicago's. All told, he foresees a billion dollars worth of business for New York City, which is supposed to swell to $10,000,000,000 before it has spent its force. The fair estimates that the billion will be spent...
...fair contracts were signed for one year, but it is no secret that this Greatest Show on Earth will probably run a second season. If admissions reach the estimated minimum of 40,000,000 (most people are expected to make at least three visits to the fair), Mr. Whalen's project will lose $3,941,445. If 50,000,000 attend, there should be a surplus of $1,024,158. If it is a two-year fair with 40,000,000 the first year, 24,000,000 the second, the surplus will rise to $8,269,555. Any loss...
...Grover Whalen stoutly denies there is any likelihood of loss from war. He argues that only 500,000 of his hoped-for visitors are expected from Europe, that the Panama-Pacific International Exposition of 1915 succeeded in the face of a war, and that anyhow there is a strong nonwar omen in the fact that foreign exhibitors have not been holding back...
...President." Grover Whalen is popularly supposed to be nothing but a good front man. He is that, but he is also an overwhelming executive. He has dominated the career of the fair just as completely as the trylon dominates its landscape...