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Word: whatchamacallits (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...

Author: /time Magazine | Title: Tobacco: Silly Milly | 10/20/1967 | See Source »

...playing great-grandson of Commodore Cornelius Vanderbilt. Webb eventually inherited a house and spacious tract of land by the verdant Vermont shores of Lake Champlain. It seemed to be just the place to house Electra's collection of dolls, dollhouses - and, in fact, of every last thingumajig and whatchamacallit ever made in early America. In 1947, Mrs. Webb bought eight acres of land near the estate to create the Shelburne Museum as a home for the 125,000 objects in her collection of Americana (see color pages opposite...

Author: /time Magazine | Title: Americana: Electro's Hobby | 7/7/1967 | See Source »

Forget the Whatchamacallit. Curiosity helped; so did Barnum. Publicity-starved actors and actresses happily posed with their "favorite" papers. Atop the News Building bosomy starlets let loose hundreds of scarlet balloons with coupons offering 30-day free subscriptions. Trib ads trumpeted: "People who switch to the Herald Tribune soon forget all about the New York whatchamacallit." Low-key as ever. Times ads merely asked, "What has the New York Times got that other newspapers haven't got?" The reply: ''Interesting" readers...

Author: /time Magazine | Title: Newspapers: Glad to Be Back | 4/12/1963 | See Source »

...like good music." All jazz started off "boo-boo-boo-boo-boo," complained the Soviet Premier, setting it to his own clopping time by dancing a jig on the front lawn of Spaso House. Russian or American, it was all Chinese to him, and so was that other whatchamacallit, abstract art. Amateur Painter Dwight Eisenhower once told him that modern art "makes me sick to the stomach," and Nikita bobbed his head approvingly: "It's the same with...

Author: /time Magazine | Title: People: Jul. 13, 1962 | 7/13/1962 | See Source »

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