Word: whats
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Dates: during 1950-1959
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Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more...
Glatsky in the Future. What lies in the future for General Foods and the rest of the industry? One of the industry's widely heralded ventures, frozen soups, which were pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods...
Triumph in the West concludes Author Bryant's rationalization and happy acceptance of Alanbrooke's diaries as the handbook of Allied strategy. Bryant's pattern is the same: Alanbrooke coming up with the answers almost before the problems presented themselves; then low-military-IQ types such as...
In First Step Up Toward Heaven, Author Adela Rogers St. Johns, a loyal plotholder in Forest Lawn, has provided a gushing biography of Hubert Lewright Eaton, 78, the man who made Forest Lawn what it is today. As Biographer St. Johns, 65, sees her subject, Eaton is not only the...
Selling Immortality. Next came "shock tactics," a series of suave radio commercials about what Eaton later called "the one purchase everybody has to make." Next, the builder boosted sales by offering waterproof, fireproof, wormproof and even quakeproof vaults. Every morning he called his salesmen together and started the day with...