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How did the hype ultimately contribute to the Yugo's downfall? The Yugo was in part a victim of its own success - what goes up must come down. When everyone lined up to buy the car, Consumer Reports reviewed it, and when they panned it, the same press that had...
Are there any takeaways from the Yugo story? What do you expect when the Tata Nano hits the U.S. next year? I'm not bashing Tata; I hope a little car like that goes. But the Nano does have many similarities. One is that they are creating premarket press - it...
It's interesting that you can almost foretell its future. I want the Nano to succeed. I hope they read my book, because I see so many things happening already that look like it's going to be a disaster. It's going to pass its safety and emissions tests...
Cisco's superrouter is expected to turn what is now the equivalent of a country road into an eight-lane superhighway for Internet data traffic, including 3-D video, university lectures and feature films such as Harry Potter and the Half-Blood Prince and The Twilight Saga: New Moon. "Video...
Leading by five goals with four and half minutes remaining in the contest, the men’s lacrosse team appeared to have the game all but won. But UMass (3-2) had other ideas, going on a 4-0 run in the final minutes and turning what was a...