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And what about the car's software? According to preliminary findings, there were no diagnostic trouble codes found in the power-management computer, Michels noted, nor was the dashboard's malfunction-indicator light activated; also, the floor mat was in the correct position. Toyota has identified floor mats as one...

Author: /time Magazine | Title: Toyota's Counterattack: Can It Recover? | 3/16/2010 | See Source »

"Today's conference occurred to raise questions on Mr. Sikes' actions last Monday but does not go far enough as to clear the air on the what-ifs that sit like an elephant in the middle of [Toyota's] story," noted James Bell, a senior analyst with Kelly Blue Book...

Author: /time Magazine | Title: Toyota's Counterattack: Can It Recover? | 3/16/2010 | See Source »

What do you call a Yugo with a flat tire? Totaled. What's included in every Yugo owner's manual? A bus schedule. What do you call a Yugo that breaks down after 100 miles? An overachiever.

Author: /time Magazine | Title: The Yugo: Worst Car Ever? | 3/16/2010 | See Source »

But you deem it the "worst car in history" in the title of your book. Absolutely. That is what it is known as to anyone over 35 who has heard of the Yugo. But I actually believe it is not the worst car in history. If a car is marketed...

Author: /time Magazine | Title: The Yugo: Worst Car Ever? | 3/16/2010 | See Source »

But it was very popular in the beginning, right? You reference "Yugomania." The summer before it came, you had all this media attention: a $3,995 car? What's going to happen? It's a communist car - will Americans buy it? The press was just nonstop, and it created a...

Author: /time Magazine | Title: The Yugo: Worst Car Ever? | 3/16/2010 | See Source »

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