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Where did this idea come from? It grew out of the financial crisis, and seeing what happens to the economy when you have a crisis of integrity. A small group of people doing the wrong thing can really create problems for everybody. I was thinking, well, gee, then what happens...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

You write that integrity is widely misunderstood. What don't people get? I don't think they understand that if you act with integrity you actually can create wealth. We tend to think in a conventional way of integrity as - if you look it up in the dictionary - honor, honesty...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

You suggest that we wrongly believe that doing the right thing will prevent us from getting ahead. Where do you think that idea comes from? I think it comes from a short-term mentality. We've moved away from the long-term mentality of creating wealth to a slightly more...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

You talk about creating integrity systems. What are those? I use eBay as an example of how you can create integrity from scratch. If you played according to the rules - if you bought, if you sold exactly the products in the way that you said they were, if you handed...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

What are the key components of creating an integrity system? I call it the DNA of integrity: Disclosure, Norms and Accountability. [By] disclosure I mean bringing the truth out into the open so people can make their own decisions. Norms [are] basic guidelines that are simple, easy to understand and...

Author: /time Magazine | Title: How Trust Creates Wealth | 3/10/2010 | See Source »

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