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Zhang said that the in-person research he conducted helped him realize what truly interested him.
Wait, you haven't heard of the third wave? Get with the program! In cities across America, a fervid generation of caffeine evangelists are changing the way we drink coffee. They tend to be male, heavily bearded, zealous and meticulous in what they do. And the coffee they produce is...
To Sorenson, his zeal (he comes from a Pentecostal family) is what made Stumptown what it is. "We started Stumptown with the idea of getting to the source," he says. "That was the concept, and that excitement is what we wanted to bring to our customers." Every Stumptown bag has...
What all the third wave coffee people have in common is a thinly veiled revulsion at Starbucks and its rivals, in particular the way they overroast their beans. "Coffee beans aren't supposed to be uniformly dark and shiny," says John Moore of Dallis. "Every bean has a level it...
But not yet. There aren't any third wave options when you're at the mall or the Exit 17 service plaza or your office or ... almost anywhere. In fact, the most obvious thing about Starbucks is its omnipresence. Intelligentsia sells via mail order. Counter Culture has stores, and even...