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...these days of depressed grain prices, many American farmers consider themselves lucky if they can cover their production costs. But one eastern Montana farmer, Gene Voss, did better-if on a small scale. With his winter wheat selling for less than $2 per bu. and costing $3.50 per bu. to produce, Voss proposed a barter deal to William Roesgen, editor of the Billings Gazette. "I believe wheat should be $6 per bu.," wrote Voss. "I would gladly bring you 9¼ bu. for one of your subscriptions...

Author: /time Magazine | Title: AMERICANA: Barter Deal in Billings | 11/28/1977 | See Source »

...subscription to the daily Gazette then cost $56 a year, Roesgen accepted the offer as a way of dramatizing the farmers' plight. Then, sowing the seeds of a new kind of circulation campaign, he ran a front-page headline announcing that the paper would swap print for wheat at the federal support price of $3.05 per bu. (Meanwhile, the subscription price was raised to $61-or 20 bu. of wheat.) In ten days the Gazette had exchanged 100 new subscriptions for 2,000 bu. of wheat, which it stored in a parking lot next to the newspaper building...

Author: /time Magazine | Title: AMERICANA: Barter Deal in Billings | 11/28/1977 | See Source »

...editorial point of the stunt riled Montana State University Economics Professor Maurice Taylor, who does not think farmers are in such bad shape. He sarcastically offered to trade one of his lectures for a subscription to the Gazette. The editor, perhaps proving that he knows how to separate the wheat from the chaff, turned down the professor...

Author: /time Magazine | Title: AMERICANA: Barter Deal in Billings | 11/28/1977 | See Source »

...major bills. Among them: the granting of broad presidential authority to reorganize the Executive Branch and to create a Department of Energy, the first Cabinet addition since 1966; a quick tax cut to stimulate the economy; a strip-mining bill; new clean-air provisions; increased price supports on wheat and corn; a hefty increase in the minimum wage; a limited program of public works jobs. In foreign affairs, Congress voted against automatically cutting off U.S. aid to nations that violate the basic rights of their citizens; it left these decisions in the President's hands. In matters of defense...

Author: /time Magazine | Title: The Nation: Congress: Showdown Ahead | 11/7/1977 | See Source »

...Wilson, who wrote an unauthorized biography of the crooner, than he filed a $2 million complaint against Los Angeles Times Columnist Jody Jacobs. In an upcoming episode of Laugh-In, Ol' Blue Eyes goes after splashier revenge-by pouring a can of green paint (actually, dyed Cream of Wheat cereal) over a Rona Barrett lookalike. The victim: Actress June Gable, who plays a gossip-caster named Ms. Groana on the show. "He dumped this bucket of slime and let it shlunk all over me," said Gable. "Then he came down from the scaffold and said, 'Hey, babe...

Author: /time Magazine | Title: People, Oct. 31, 1977 | 10/31/1977 | See Source »

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