Word: wheatena
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Some of us at the Quad have found this year's brouhaha, the breakfast issue, to be, well, almost amusing. Suddenly, discontent rolls through the campus, activism's rebirth is heralded, Wheatena is a cause celebre, and universal agreement is that Dean Fox is a villain. Well, it seems almost equitable that everyone else in the University has gotten exposed to this man and his methods, because we at the Quad are only too familiar with John Fox. He took the Quad. which was once a strong and supportive community whose sole crime was its not being, and not wanting...
...Nelson Rockefeller must make some concessions to the flesh. He downs a bowl of Wheatena instead of eggs when he breakfasts in bed at 8 each morning. A creeping cholesterol count has forced the indignity...
...salads with minced clams are in. Eating with utensils is out; using hands and other foods to eat with is in. Spooning plain yogurt into half an avocado is in, as is wheat germ, which always has been: dining hall veal cutlets which look like wallets are out. Putting Wheatena in your mouth is out; putting it on your mouth...
...editor of Printers' Ink cringed last week from the word Yummy. He had been seeing it in numerous advertisements: Wheatena was simply yummy; Peter Pan Peanut Butter was plenty yummy; dresses and sweaters were coming in yummy colors. Sighed the editor: "Yummy is ... seldom, if ever, employed by males over six. . . . The yummy vogue traces to the current influx of feminine copywriters, is one of the home-front horrors of war which must be borne as philosophically as possible...
Since then over 600 commercial products have borne his name, including dolls, jewelry, fountain pens, wallpaper, soap, and 90 cinema shorts have featured him. For three years Segar's sailor, who derives his prodigious strength from spinach, advertised Wheatena, then Popsicles, on the air. In 1935 Popeye paid Artist Segar $100,000 a year...