Word: wheatena
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Dates: during 1940-1949
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...editor of Printers' Ink cringed last week from the word Yummy. He had been seeing it in numerous advertisements: Wheatena was simply yummy; Peter Pan Peanut Butter was plenty yummy; dresses and sweaters were coming in yummy colors. Sighed the editor: "Yummy is ... seldom, if ever, employed by males over six. . . . The yummy vogue traces to the current influx of feminine copywriters, is one of the home-front horrors of war which must be borne as philosophically as possible...
Since then over 600 commercial products have borne his name, including dolls, jewelry, fountain pens, wallpaper, soap, and 90 cinema shorts have featured him. For three years Segar's sailor, who derives his prodigious strength from spinach, advertised Wheatena, then Popsicles, on the air. In 1935 Popeye paid Artist Segar $100,000 a year...