Word: wheatley
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Dates: during 1950-1959
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Says WGBH's mild-mannered General Manager Parker Wheatley: "We are doing what commercial TV does not do. We don't insult people's intelligence and we don't scream at them. We try to govern ourselves by our three Rs: respect for the viewer, respect for the performer, and respect for the material itself...
...Wheatley's boss, and topmost Brahmin around WGBH, is Ralph ("Mr. Boston") Lowell, the institute's sole trustee and perhaps the only banker who owns a show-business achievement award from Variety. Now that his operation is functioning smoothly, Benefactor Lowell finds it possible to report that through WBGH the Lowells now speak not only to the Cabots but to some thousands of Bostonians a day as well...
...Coaxed on by the cunning hands of Jockey Eddie Arcaro, Bold Ruler of the Wheatley. Stables barely outnosed Calumet Farms' Gen. Duke to take the $131,400 Flamingo Stakes at Miami's Hialeah. Across the continent at California's Santa Anita Park, Jockey Johnny Longden, 47, who has won more races than any other rider past or present, booted home his 5,000th winner, genially shrugged off questions about retirement...
...WHEATLEY...
...station has direct cables to the Kresge Auditorium and field house of M.I.T. as well as to the Boston Fine Arts Museum. "Use of these facilities will be made after we get settled," Wheatley said...