Word: wheatly
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Dates: during 1920-1929
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...resorts advertised as among their purchasers New York and Philadelphia bluebloods. Most advertising managers forget that the majority of Americans are neither watchmen nor bluebloods; one astute man did not. Last week appeared an advertisement captioned "Everyday Folks and Their Breakfasts." It pointed out the peculiar delicacies of puffed wheat beneath the porttrait of J. P. Coogan (Jackie's grandfather), a New York Central station master...
...famed Quaker Oats Company of Chicago does not confine its knowledge of psychology to America. Realizing that worshiping Japanese ape their divinely-descended royalty, sagacious salesmen foisted puffed-wheat upon the slant-eyed public by a gift to the Crown Prince of an elaborately engraved box just the size of a carton containing three dozen packages of cereal. Exploiting Reputation. Last week a group of Manhattan bankers and labor leaders furbished up a new sort of bait to attract the $6,000,000,000 to $7,000,000,000 which U. S. labor accumulates each year. These men gained control...
Three years ago a big, leathery-faced gentleman in white flannel trousers, white doeskin shoes, a blue serge coat and stiff straw hat, climbed carefully up to the driver's seat of a multi-horsepowered tractor reaper-binder and drove it around in a 90-acre Kansas wheat field for a few minutes, while cameras clicked furiously and other carefully garbed gentlemen stood in the stubble grinning jovially. Then President Harding, Senator Arthur Capper, Governor Davis, William Allen White and others repaired to a public green in the nearby town of Hutchinson, Kan., where the President gave a disquisition...
...four largest agencies are popularly supposed to be J. Walter Thompson Co. (which handles such advertising as Aunt Jemima Pancake Flour, Cream of Wheat, Fleischmann's Yeast, O'Sullivan's Heels, Ed. Pinaud, Royal Baking Powder, Sun-Maid Raisins, Swift & Co., Sloan's Liniment, Welch's Grape Juice) ; N. W. Ayer & Son (which handles such accounts as American Telephone and Telegraph, Canada Dry Ginger Ale, Hire's Root Beer, International Silver Co., National Cash Register, Reynolds Tobacco, Squibb, Steinway Pianos, Victor Talking Machines) ; F. Wallis Armstrong Co. (which has Campbell's soup, Fels...
Nothing but duty could keep me in tonight writing this for the edification of those who would of grapefruit make their meal while shredded wheat their dappled waistcoats ill bedecks, for tonight, as they say in detective stories is the night? The night? Yes, the night when the Choral Society from up the line far past the Sargent portals toward the sun does its stuff, parades its pomp, sings, in fact, at the Pops. And to hug a pretzel while the Radcliffe Choral Society makes merry and out jockies Jacchia is something, or more. But duty is duty...