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Wherever they eat, executives claim that the business breakfast is more productive than a long, and often liquid, lunch. While traditional brunch beverages like Bloody Marys and screwdrivers are rare, the corporate breakfast need not be spartan. Some executives prefer such healthy dishes as wheat germ and yogurt, but others indulge in eggs Benedict or Viennese crepes. In Minneapolis kippered herring and whitefish are favorites...

Author: /time Magazine | Title: Quite Early One Morning | 5/10/1982 | See Source »

Conservation may forestall the end. Farmers can simply use less water. They are already converting from profitable but water-thirsty corn to water-thrifty crops such as wheat, sorghum and cotton. James Mitchell, a cotton farmer from Wolfforth, Texas, has installed an experimental center-pivot sprinkler that, instead of spraying outward, gently drops water directly into the planted furrows, thereby reducing evaporation. Sophisticated laser-guided land graders can now almost perfectly flatten the terrain so that water is not wasted in runoff. Electrodes planted in the fields can measure soil wetness and determine exactly when water is needed. Today, these...

Author: /time Magazine | Title: Environment: Ebbing of the Ogallala | 5/10/1982 | See Source »

...Argentina's few important economic friends at present is the Soviet Union. So far this year, the Soviets have bought 2.6 million tons of Argentine wheat, 68% of the amount available for export. The Soviets also will continue being big customers for Argentine corn, sorghum and soybeans...

Author: /time Magazine | Title: Waging Economic Warfare | 4/26/1982 | See Source »

...inhaled 2 billion Ibs. of pasta, about 9 Ibs. per person, propelling the U.S. to second place in the world as a pasta consumer; Italians down some 60 Ibs. each annually. Virtually every city of any size has specialty stores selling freshly made pasta, as well as hard durum wheat flour for knead-it-yourselfers, and imported cheeses, sauces, oils, olives and herbs to anoint each dish. A sophisticated caterer can offer whole pasta dinners, starting with pisarei e fasoi (bean soup with gnocchi and prosciutto) through bigoli all'anitra (Venetian wheat pasta with poached duck) and baked spaghetti...

Author: /time Magazine | Title: Living: It's a Pasta Avalanche! | 4/26/1982 | See Source »

...business that depends heavily on credit (a typical Kansas wheat farmer borrows about $75,000 a year just to plant and fertilize his crop), the combination of declining income and high interest rates is pushing countless farmers toward bankruptcy. Total farm debt has sharply risen (see chart); it now is about 13 times as high as this year's projected total income. Where farmers normally estimated their annual interest expense at about 11 % of their costs, they now have to set aside more than 20%. Some big operators with expensive equipment are paying as much...

Author: /time Magazine | Title: Hard Times in the Heartland | 4/12/1982 | See Source »

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