Word: wheatsworth
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Dates: during 1930-1939
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...Bennett Biscuit Co. was changed to Wheatsworth Inc.; two years ago it was sold to National Biscuit Co. for $5,300,000 in N. B. stock. A prime advertising stunt of Mr. Bennett's was the Wheatsworth "Gingerbread Castle" at Hamburg, N. J., designed by Joseph Urban after the opera Hansel & Gretel, visited by 500,000 people yearly...
...then he has done about one-third of the scenery for the Metropolitan Opera, all scenery for Ziegfeld. He gradually crept back into architecture. In recent years he has designed the Ziegfeld Theatre, Palm Beach palazzi for Edward Hyatt Hutton, Anthony Joseph Drexel Biddle Jr., a Gingerbread Castle for Wheatsworth Cracker Co. and the New York School for Social Research, his most successful building to date. Between times he keeps up with his stage work, designs furniture, lace curtains, trunks for Hartman, an automobile for the New Era Motors, and dress fabrics. A convivial soul,'he can work...
...consumer's tongue. Naming so many varieties is difficult. The Robena cooky is so called be cause it is iced on both sides by an "en robing machine." The Nancy Lee is named after the daughter of a plant manager in Toronto. A subsidiary of National Biscuit Co. is Wheatsworth...
...Wheatsworth...
Just 50 miles from New York in Hamburg, N. J., the gates of the Wheatsworth factory grounds were thrown open and hundreds of wide-eyed children clambered excitedly through one of the strangest houses ever built. It is a poured-stone structure on the foundations of an old cement kiln. Its sparkling roof, white as sugar icing, is decorated by a frieze of pink and blue imitation candy hearts. Huge cookies (of cork) are set in the giddily striped and curlicued walls. A six-foot painted knight in gaudy armor on a painted horse spins from a turret...