Word: wheel
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Dates: during 1930-1939
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...competitor which did not last was the Oshkosh Four Wheel Drive Auto Co., founded by Otto Zachow and William Besserdich...
...Evansville, Ind., Harry Lang of Harry Lang, Inc. (which manufactures lubricants, owns Evansville Home Oil, Inc., Dixie Dance Wax, Inc. and a string of four gas stations) pays State and Federal income taxes, social security, encumbrance, personal property, gasoline, corporation, capital stock, truck wheel, chain-store taxes. This year these taxes will take $30,000, 20% of Harry Lang's gross. Last week Harry Lang announced: "I just wrote the President that I'd be willing to do it the other way around. Let him own the business and let me run it for him for five years...
...Otto Zachow, a blacksmith in Clintonville, Wis., noted how often automobiles bogged down in Wisconsin's muddy roads. It did not occur to Zachow that roads would be improved. He decided that automobiles would not be practical until their power was transmitted to all four wheels so their front wheels could pull their hind wheels out of mudholes. Blacksmith Zachow went to work in his brick machine shop, devised the world's first four-wheel drive car. The sprawling factories of Four Wheel Drive Auto Co. now employ almost a fourth of Clintonville's 3,500 residents...
Since the War, F.W.D. has thrived in the commercial field with an early cab-over-engine job and with such husky specialized products as snowplows, fire-engines and machines capable of installing telephone poles in five minutes, hole and all. About 50,000 four-wheel drive vehicles are now in service and although there are 20 rival concerns,* F.W.D. made 80% of them. It now sells about 1,000 a year, has a factory in Kitchener, Ont., distributes all over the world. In the fiscal year ended last June it grossed $4,137,937, netted...
F.W.D. is now at work on military contracts for the U. S. and foreign buyers. Dominating every detail is Wralt Olen, now 63, but still full of four-wheel-driven energy. When he laughs he still gets red all over. Pompous but kindly, he likes to lecture his men. When he is preparing a lecture, his wife has advance notice-he practices while shaving. Then a problem bothers him, he puts a compass in his pocket, strikes out into the woods until his mind clears. Whenever he passes an F.W.D. truck he tips...