Word: wheeling
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...restrictions. He told anyone who would listen that Chrysler's future was threatened unless it could get financial help to transform its aging, oversize fleet into economical front- wheel-drive cars. It took losses of $1 billion, plus all of lacocca's lobbying during his first year at Chrysler, to ram the mes sage through...
...phone late at night, and then I'd hear from him first thing in the morning. Two days later, the advertising would be on the air. It was fast paced all the time, and it went on for months and months." lacocca inherited the design of the front-wheel-drive K-cars. Though they were not brought out until the fall of 1980, they had been practically ready to go into production when he arrived two years earlier. (He still could not resist tinkering with the grille and adding louvers to the windows shortly before the designs were locked...
...automakers can still afford to crank up entirely new designs when they are needed. Admits lacocca: "We have to say, 'Do you want vanilla or chocolate?' GM says, 'Do you want vanilla, chocolate or strawberry?' " Later this year, for example, Ford will roll out its replacement for the rear-wheel-drive Ford Fairmont/Mercury Zephyr, known as the Tempo/Topaz. The totally new designs will have front-wheel drive and aerodynamic styling for greater fuel economy, advances that would have been impossible with Ford's old models...
...demand for old-fashioned big cars, Chrysler will hurt the worst. Says lacocca: "What's happening with gasoline is wacko. It's crazy. We needed to slap at least a quarter on the pump so that people didn't get into dirty habits and start buying those rear-wheel-drive New Yorkers like they were going out of style...
...case, Reagan flew to an air base near Santa Barbara and by helicopter to the local airport, then made the tricky drive up the mountain. Next day he went back down Refugio Road in a caravan of four-wheel-drive vehicles (airlifted from Washington) to meet the Queen, who had taken a Navy bus to Long Beach airport and caught Air Force Two to Santa Barbara. Warned that the Queen's plane was late, the presidential motorcade stopped in its tracks for 19 minutes under a highway overpass. The President's advisers reckoned this was preferable to hanging...