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...John Kerry spent so much of his advertising budget on broadcast-television warhorses like Jeopardy! and Wheel of Fortune that he at least deserved a wardrobe courtesy of Botany 500. George W. Bush threw millions at TV too (he favored Cops and JAG), but his ads also appeared on cable, talk radio, blogs, the Internet and, in several cases, closed-circuit televisions above health-club treadmills. "We took one message and designed lots of different avenues to communicate it," says Matthew Dowd, Bush's chief strategist in '04. "They took a lot of different messages and drove them all into...

Author: /time Magazine | Title: Campaigns: An Eye On The White House And An Eye On You | 3/12/2006 | See Source »

...politicians to come to voters in ways that are more germane to their lives," says the NDN's Rosenberg. "They'll need to raise less money to reach them, and they'll pay more attention when they do. It's great for democracy." Even if it's bad for Wheel of Fortune...

Author: /time Magazine | Title: Campaigns: An Eye On The White House And An Eye On You | 3/12/2006 | See Source »

...same latitude and—accordingly—a similar climate. However, in vertically-oriented continents such as Africa and the Americas, where longitude remains relatively constant but latitude varies dramatically, Diamond said, these sorts of exchanges are more difficult. For instance, ancient people in Mexico invented the wheel, and their contemporaries in the Andes had domesticated llamas, but a lack of exchange between these two locations prevented the Americas from developing an animal-powered cart, Diamond said. Diamond, observing that there were few undergraduates in the audience, quipped during a question-and-answer session that he should challenge himself...

Author: By Tom C. Denison, CONTRIBUTING WRITER | Title: Diamond Talks History | 3/9/2006 | See Source »

ALANOUD BADR TAKES ONE HAND off the steering wheel of her limited-edition Peugeot 407 convertible, turns down the volume on the Black Eyed Peas and pulls her Moto Razr V3 out of her Gucci tote. "The traffic's terrible," she tells the friend she should have met 10 minutes ago at the Mall of the Emirates, the gargantuan new shopping destination that looms out of the construction-site-riddled desert along Dubai's Sheik Zayed Road...

Author: /time Magazine | Title: Meet Me at The Mall | 3/8/2006 | See Source »

...only have one wheel, but he’s kind of a big deal. Not satisfied with his Guinness World Record title as the fastest marathon “joggler” (juggling while running), Zach J. Warren, Harvard Divinity School ’07, is training to shatter two more records: the fastest 100 miles ridden on a unicycle, and the most miles ridden on a unicycle in one hour. Warren began juggling as a means of procrastination while an undergrad at Earlham, a Quaker college in Indiana. Soon enough, he was turning down gigs at the White House...

Author: By Rosa E. Beltran, CONTRIBUTING WRITER | Title: I’ve Got 99 Problems, But a Wheel: Just One. | 2/22/2006 | See Source »

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