Word: whets
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Dates: during 1950-1959
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...highbrow knows that TV, a sinister substitute for books, is no more likely to encourage worthwhile reading than corn pone is to whet a taste for caviar. But last week the opening of a televised New York University course in comparative literature lifted the highbrows' eyebrows. Though aired by Manhattan's WCBS-TV at the brain-taxing hour of 6:30 a.m., Assistant Professor Floyd Zulli Jr.'s Sunrise Semester started a rush in the city's bookshops for the first volume on his reading list: Stendhal's The Red and the Black. Some sleepy...
...family by selling dry goods from a pushcart (last winter, on a trip to Israel, Javits stopped in Safed to dedicate Ida Littman Javits Street). The Javits family lived rent-free because Immigrant Morris Javits worked as janitor for three verminous tenements. In these tenements were enough voters to whet Tammany's appetite. An arrangement was made: at election time, Morris Javits reported to a nearby saloonkeeper and received funds to pay off tenants willing to vote Democratic 40? per vote). As a reward, Morris received petty Tammany favors...
...Loma Weekly and its counterparts in jungles, mountains and deserts the world over, who communicate the news and whet the appetite for knowledge in the face of overwhelming obstacles and magazine-munching cows, a respectful salute...
...cars (Falcon, Flight Sweep I and II), fitted out with such futurisms as roofed headlights, curved window glass, external dual exhausts, control panel on a pedestal sandwiched between bucket seats, padded doors, and carpets fused over foam rubber. None of the supercars is a production prototype: Chrysler hopes to whet appetites for its 1956 cars and, by eavesdropping on car fans, to pick out salable features for its 1957 and 1958 models...
...office flop mean that Broadway and closed-circuit TV are financially incompatible? On closed-circuit TV, the Metropolitan Opera (TIME, Nov. 25) did poorly; championship prizefights, e.g., the Marciano-Charles bout (TIME, Sept. 27), fared better. With stepped-up promotion and the advent of color TV, can Broadway whet a new, nationwide appetite for the theater? Or will Broadway hits suffer on Broadway and on the road after being shown on TV? Said Trade Sheet Variety last week: "Whatever the effects, they loom as revolutionary...