Word: whetted
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Dates: during 1960-1969
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...first rule of Anticipatory Theater is not to look for hits and masterpieces, but for what might whet somebody's appetite or stir up a little talk. After all, Oh! Calcutta! has done more for the cocktail party than for the stage. Clothes will be the talk of the season as far as Coco is concerned. This musical, based on the life of famed 86-year-old Fashion Designer Coco Chanel, brings Katharine Hepburn back to the Broadway after a lapse of 17 years. Haute couture will be served with 253 costume changes, and the approaching theater-party ladies...
...Hedda Haber," as she is known in some quarters, often employs the "blind" gossip item, using initials that have meaning in Hollywood and whet curiosity elsewhere. The device makes some of her columns look like alphabet soup. But, she insists, "the public loves to guess." In one of her columns, she told how "Miss PP" (for Prim and Proper) berated "Mr. VV" (Visually Virile) for what she called "his on-screen presence" while shooting a picture. "But I'm the leading lady, dear," the actress was reported to have remarked to her costar. To many in Hollywood, the initials...
Primordial Matter. Though the new findings add greatly to man's skimpy knowledge of comets, they will only whet the appetite of astrophysicists, many of whom believe that the fiery-tailed bodies are well preserved condensations of the primordial matter from which the sun and planets were formed. If that is correct, a complete analysis of a comet might provide valuable information about the beginnings of the solar system. To obtain a sample for such a study, some scientists suggest, an unmanned spacecraft should be shot into the orbit of a regularly reappearing comet. The craft would rendezvous with...
...Living Room. Most companies pick out existing books that suit their needs and have them imprinted with name or message. Ford Motor Co. drew young buyers into showrooms by passing out 100,000 paperback copies of How to Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks, which pass...
...Playboy Pitcher Bo Belinsky. Last spring Chance announced that he was "a settled-down fellow," told the Angels he wanted a raise to $18,000. There was some small argument, but he won; the Angels even sweetened the pie by another $7,000 last June. All that did was whet Chance's appetite...