Word: whetting
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Dates: during 1930-1939
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Further calculated to whet the appetites of prospective buyers and further calculated to arouse suspicions of inquisitive minds is the information that the book will have a "private circulation," will be a "Limited Edition," and will be "privately printed...
...pink political writings which have made his firm the semi-official organ of Britain's intellectual Left. Although Publisher Gollancz says he expects to do no better than make ends meet with the Left Book Club, its membership is thoroughly circularized with impelling Gollancz advertising calculated to whet the notoriously voracious literary radical hunger for more costly Red texts on the Gollancz list...
...Harding: less whole some but more refreshing. She made her stage debut at 3. doing imitations of Greta Garbo in English vaudeville. As a contract actress at Warners, she has been held in minor roles to permit her to "develop." Her current appearance is supposed to whet the appetite of cinemaddicts for her first starring vehicle, Everybody's Sweetheart, to be produced this spring...
Ceiling Zero (Warner), a crisp adaptation of last year's successful stage play, is not apt to whet the average citizen's appetite for flying, despite the moral that pilots are brave men willing to die for Science...
Meantime all Detroit has asked, "Who is Nancy Brown?" Years ago the News's editors concluded that the best way to build up their columnist as a circulation-puller was to make a mystery of her identity. They have continued to whet Detroit's curiosity by creating around Nancy Brown's real name as titillating a hocus-pocus as that which made the reputations of The Man in the Iron Mask and radio's Your Lover. At her parties and religious services she mingles anonymously with the crowd. Only a few of her Column Folks have...