Word: whetting
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Dates: during 1940-1949
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...more modern picture there is hardly enough dancing to whet the appetite. To make matters worse for the "Barkleys" Ginger Rogers took her interim foray in serious acting so serious as to attempt to portray Sarah Berahardt reading the Marseillaise. This is about the aesthetic equivalent of Jimmy Durante playing Abraham Lincoln at Get-tysburg...
...Legion of Decency, cannot possibly be classed as factual reporting. You gave the mischievous impression that I slyly maneuvered the Legion into placing that film in the "C" or condemned classification for the sake of box-office stimulation, when you said that I "guessed, correctly, that Legion disapproval would whet public pruriency and boost attendance." Your guess as to my guess was completely wrong as to the facts. Let me state these facts...
When the Roman Catholic Legion of Decency recently demanded that he change the title and almost everything else about Forever Amber, Cinemogul Skouras took a strategic fit of Achillean sulks, and changed nothing. The old publicity campaigner guessed, correctly, that Legion disapproval would whet public pruriency and boost attendance as nothing in the juiceless film itself could...
...profit will be made by the College on whet skimping, Lally disclosed, since the money saved will be used to purchase substitutes. Wheat saved will reach Europe indirectly. If it is not bought by the University, it will be released for Government purchase...
...comparatively tricky plays helped whet the spectators' interest. One was for the left tackle to go into motion, run behind the quarterback, take the ball from him, and round right end hopefully. Penalties existed for tackling low, so if the man got started speedily, his chances of making a touchdown weren...