Word: whetting
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...Living Room. Most companies pick out existing books that suit their needs and have them imprinted with name or message. Ford Motor Co. drew young buyers into showrooms by passing out 100,000 paperback copies of How to Prepare for College. United Airlines uses paperback travel guides to whet tourist interest in the cities it serves. Colgate-Palmolive is giving out sports books as premiums in its shaving-cream kits, and Squibb is pushing its new artificial sweetener, Sweeta, by giving away a sugar-free cookbook with each bottle. The biggest book users are insurance companies and banks, which pass...
...Playboy Pitcher Bo Belinsky. Last spring Chance announced that he was "a settled-down fellow," told the Angels he wanted a raise to $18,000. There was some small argument, but he won; the Angels even sweetened the pie by another $7,000 last June. All that did was whet Chance's appetite...
Weekend, honored as the best Danish film of 1963, suggests that life in that tidy, prosperous welfare state is a smorgasbord of boredom and discontent. As interpreted by Director Palle Kjaerulff-Schmidt, its benefits whet the appetite but dull the taste. "What we need is an air raid," says one world-weary citizen. "Masses of planes, guns firing, everybody seeking cover or protecting the kids." Lacking such clear-cut goals, he and his friends make Scandinavia sizzle...
...they settle down to amuse themselves, the camera sweeps desultorily from one group to another, waiting only long enough to whet the viewer's curiosity. Just before the punchline of a joke or the winning trick of a card game, the scene shifts elsewhere. During this rapid cutting, the couple is included more and more frequently until the camera finally comes to rest on them. They are A and X, the third level...
...Spain's progress so far has been tiny compared to what it could be, and has only served to whet the people's appetite for more...