Word: whetting
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...Materials must be used to best advantage and costs of manufacture and distribution kept at a minimum if any company is to survive and make a profit. New uses for materials must be discovered, new products developed, and old products must be revamped and refurbished to meet and to whet the public taste for novelty and perfection. Back of this feverish struggle to excel, to beat the other fellow, to win customers, is the intensive search for and investigation of facts which we call research. It is a function applying to all activities of business and industry...
Further calculated to whet the appetites of prospective buyers and further calculated to arouse suspicions of inquisitive minds is the information that the book will have a "private circulation," will be a "Limited Edition," and will be "privately printed...
...pink political writings which have made his firm the semi-official organ of Britain's intellectual Left. Although Publisher Gollancz says he expects to do no better than make ends meet with the Left Book Club, its membership is thoroughly circularized with impelling Gollancz advertising calculated to whet the notoriously voracious literary radical hunger for more costly Red texts on the Gollancz list...
...Harding: less whole some but more refreshing. She made her stage debut at 3. doing imitations of Greta Garbo in English vaudeville. As a contract actress at Warners, she has been held in minor roles to permit her to "develop." Her current appearance is supposed to whet the appetite of cinemaddicts for her first starring vehicle, Everybody's Sweetheart, to be produced this spring...
Ceiling Zero (Warner), a crisp adaptation of last year's successful stage play, is not apt to whet the average citizen's appetite for flying, despite the moral that pilots are brave men willing to die for Science...