Word: whiff
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Dates: during 1990-1999
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...journal Nature, psychologist Martha McClintock of the University of Chicago reported what may be the best evidence yet of human pheromones. In an elegantly straightforward experiment, she was able to speed up and slow down the monthly cycles of a group of women by exposing them to a whiff of sweat from other women. The ovulatory command, she believes, was carried by pheromones...
...Rodgers and others wrote for the stage were the same ones that sat atop the nation's hit parade. But with the advent of rock 'n' roll, pop and show music diverged. Though a stray Broadway hit might get radio airplay (Don't Cry for Me, Argentina), and a whiff of something like rock occasionally stirs the Great White Way (Rent), Broadway became a separate and self-contained musical domain, irrelevant to the most creative musicians of the rock generation...
Still, there may well be a market for a good cold-decoy drug. Parents, for example, could take a whiff of BIRR 4 whenever their children come home from school with a cold. So could patients with severe asthma or emphysema, for whom colds can sometimes trigger a life-threatening battle for air. "It's a huge challenge to find a way to prevent colds," says Dr. Robert Couch, professor of microbiology at the Baylor College of Medicine in Houston. But think of the glory--and the prizes--for the scientist who finally does...
GOSSIP by Cindy Adams $18.50 for 1 oz. Over a bowl of pasta at Patsy's restaurant, the New York Post's society columnist Cindy Adams realized, "Gossip is in the air. Everyone wants a whiff of it." The smell? Spicy, with nothing subtle about...
...loosey-gooseyness about what he wants. He quickly rejects stories that sound even remotely as if they could spring from the mouth of Steve Dunleavy. During the past months, he has told the world in almost mantra-like fashion that he doesn't want his show tainted by the whiff of salaciousness. "There are a lot of other people doing those stories," he reasons. "Commercially, it's not viable. It's a crowded arena. If someone wants to say that's a crass, commercial decision, well, fine. Fine...