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...Scholar-Politician S.F. Markham 32 years ago when a modern cooling system was still an exotic luxury. In a century that has yielded such treasures as the electric knife, spray-on deodorant and disposable diapers, anybody might question whether air conditioning is the supreme gift. There is not a whiff of doubt, however, that America is far out front in its use. As a matter of lopsided fact, the U.S. today, with a mere 5% of the population, consumes as much man-made coolness as the whole rest of the world put together...

Author: /time Magazine | Title: Time Essay: The Great American Cooling Machine | 8/13/1979 | See Source »

...whiff of periplanone B from a female acts as an aphrodisiac for male American roaches, prompting them to mate. If the males are overwhelmed by a massive man-made dose, however, they may become too confused to find mates, and thus will fail to procreate...

Author: /time Magazine | Title: Science: Sexy Strategy | 5/21/1979 | See Source »

...delicate game of lovers' oneupmanship. Yet this actress is not merely another talented comedienne: she also has the voluptuous figure and classic features of an oldtime movie star. When she strips down to black silk undies and slithers under the sheets with Connery, the audience gets a dizzying whiff of pure sex worthy of Loren or Monroe. It is no wonder that Director Michael Crichton's camera all but jumps into bed with...

Author: /time Magazine | Title: Cinema: The Lady Is a Thief | 2/5/1979 | See Source »

...tide slowly began turning for the Thames in 1951. That was the year of the Festival of Britain, a national celebration marking the centennial of the Great International Exposition of 1851, which gave hundreds of thousands of visitors to London a whiff of the gamy river. Properly embarrassed, the government appointed two study committees. The result: a comprehensive plan for pollution control that recommended, among other things, a halt to the use of nonbiodegradable detergents and to the dumping of industrial chemicals into the river. The planners also urged the construction of private treatment plants by factories producing wastes that...

Author: /time Magazine | Title: Environment: The Tale of Two Rivers | 12/18/1978 | See Source »

...sure--maybe it was Hobson's elbow, maybe Evans's eyes. Or Lee's mouth. Or Zimmer's head. No one knew, but it soon became clear that these gods were mortal, after all, and that perhaps the Yankees--Billy Martin or no--were not. the Boomer would whiff with two men on, and all of a sudden the news became more noticeable. Weeks before Yaz's foul pop settled into Nettles's glove, the fantasy had ended, and the real world was important again...

Author: By Francis J. Connolly, | Title: Remembrance of Things Past | 12/8/1978 | See Source »

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