Word: whims
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...insecurity, there are few businesses like the advertising business. Even in the best of times, agencies' fortunes depend on their ability to retain fickle clients, who often switch accounts at the slightest whim. Some of the nation's largest agencies have become publicly owned corporations in recent years, and they feel a need to impress both stockholders and watchful clients with steadily rising profits. To do so, more than a dozen firms have ventured into enterprises well beyond the frontiers of advertising...
...news media that create the bores by gushing overexposure at the slightest whim, word or fancy shown by celebrities who are, after all. only people...
...Viet Nam. An ancillary benefit might be the propping up of the Lon Nol government. The short-run military objectives have been achieved, at considerably less cost in U.S. lives than military planners anticipated. In the long run, the fate of the Lon Nol government hangs largely on the whim of Hanoi-which is why, in all his justifications of the border crossing, the President has wisely never made any public pledge to defend Cambodia's present government...
...unusual first name was a whim of Walker's mother...
...sociological points are mainly vulgarizations of important issues of the case that have already been discussed more intelligently in such periodicals as The New York Times Magazine and Esquire. (Some of Schiller's ramblings, though, do have a sick sense of humor about them: "It was a satanic whim which sent [the Manson tribe to the Polanski home]. But Mr. and Mrs. Middle America need not be smug. That whim could have been saved for their house...