Word: whiparound
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Dates: during 1980-1989
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...three newscasts expanded to half an hour in the 1960s. The only other instance was during an eleven-month period in 1975 and 1976, when Cronkite competed with Chancellor at NBC and Harry Reasoner at ABC. The change would be most dramatic for ABC, which invented the multianchor "whiparound" because it lacked a single, forceful personality. Almost accidentally, ABC created a version of Marshall McLuhan's "global village," with newscasters focusing on diverse stories as they viewed the world from different places. Arledge's decentralized vision was taken up, in part, by CBS News under Sauter, who downplayed...
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