Word: whirlpool
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...pitch, but the commercial zings across chiefly because it is entertaining and refuses to take itself seriously. To dramatize Braniff Airways' airfreight division, Zieff shows a man crated and shipped by air, arriving at his destination with not a hair out of place. For Whirlpool household appliances, he marches a repairman into a rainswept courtyard where a Gestapo-type supervisor charges him with neglecting his customers and then strips the company emblems off his shirt...
Doing as the Romans Do. Inevitably, other European appliance companies have suffered. Three major Belgian manufacturers have discontinued refrigerator production. General Motors (France) may soon stop making them too, and Whirlpool Corp., after only four years of European operation, has sold plant and Pontiac brand name to French companies. British manufacturers have decided to do as the Romans do: Hoover's English subsidiary markets Zanussi-made refrigerators under a Hoover label, and British Hotpoint lets Zoppas make its washers...
...answer is the West Los Angeles Gift Exchange, dreamed up by Ted and Shirley Margulis. The Margulises have set up a trade center where everyone can swap what they got but don't want for what they do. They will accept practically anything, including Indian brassware and whirlpool baths (but not adults' clothing or initialed gifts). They check prices against a list of 150,000 items carried by local stores, give the customer a credit slip (subtracting a 20% service charge), then let him make his own selection from other returns...
...minuscule sub survives the 3G power dive into the artery, and glides idyllically down a clear stream filled with pink and white corpuscles that look like house-sized globules of tapioca. Then all at once it is swept into a violent whirlpool set up by a fistula that unnaturally connects the carotid artery with the jugular vein. When the hemonauts come out of their spin, they are in the jugular, drifting inexorably away from the brain and toward the heart...
What keeps the singles at South Bay hopping is a rigorous round of athletic and social activities. Besides a weekly dance, cocktail party and dinner, there are three tennis courts, two swimming pools, an outdoor communal whirlpool bath, two sauna rooms, a billiards room, a party room, and almost nightly discussion groups earnestly debating Viet Nam, drug addiction and civil rights...