Word: whirlpooling
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Placid Space. The best way to think of space as a navigable medium is to imagine the frictionless surface of a calm, glassy pond. Small objects drift across it easily, propelled by feeble forces. Scattered at wide intervals over the mirror surfaces are deep, sucking whirlpools. If a floating leaf drifts close to one of them, it plunges down to the bottom. A self-powered object, say a water insect, that gets sucked into a whirlpool has a terrible time battling back to the surface...
...Murray Corp.'s Easy Division of Syracuse increased its sales almost 100% over June in July, 22% in August and 20% in September, expects to triple its first-half sales volume in the last half of 1958. ¶ Whirlpool has seen a general upswing in orders in the last six to eight weeks, had the best sales in 18 months in September, is adding overtime...
Another way to fight the recession, said Whirlpool Corp. Chairman Elisha Gray II, is to take a close look at products already on the shelf and see why they are not selling. "You can only conclude that it is because the merchandise we manufacturers have offered has not been attractive enough. Our past market experience has told us that we had overdesigned some of the features we were offering -I refer particularly to the complexity of some of today's modern home appliances -and our review has brought us back a little to products that are simpler to operate...
...rooms had been turned into eight, furnished with all of the comforts of modern civilization. Among them: a cavernous closet just for Miss Crawford's 304 pairs of shoes, another for her cosmetics and pills, a special shampoo and hairdressing basin with spray faucets, a massage table and whirlpool tub for Steele, a diamond-shaped dining-room table, a geranium-pink bedroom with wood-burning fireplace...
...companies continued to feel the pinch. For Union Carbide, second biggest U.S. chemical maker (first: Du Pont), the first-quarter net tumbled to 70? a share v. $1.18 a year ago. International Paper Co. sales slipped 10% for the quarter, and earnings will show a sharper drop. In appliances. Whirlpool's per-share earnings were almost halved to 25? a share. Admiral Corp.'s earnings also dipped, and Philco "will undoubtedly show a loss" for the first quarter...