Word: whirlpooling
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...difficult to execute. It must be sophisticated yet have a self-deprecating wit. Mercedes, a brand with impeccably aristocratic roots, has stumbled frequently in its attempts at humor, most recently in TV spots featuring a race to the airport and a genie in a bottle. On the other hand, Whirlpool introduced a Benz-like washing machine in a brilliant onetime use of comic glamour when it debuted its Calypso model with psychedelics and a deadpan sense of humor...
...line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust...
MUHLENKAMP: We own American Woodmark. It makes replacement kitchens sold through Home Depot and Lowe's. We own Whirlpool. It has washing machines priced three times what a standard washing machine is, and they are selling fast. There's a big difference in margins at the top end. This past recession Harley-Davidson sales didn't fall off, and Winnebago came through in great shape. We own both of those stocks...
...working mothers in the Boston area currently living with Jetsons-style kitchens as part of a pilot program sponsored by the Internet Home Alliance, a consortium of companies trying to figure out how to make the kitchen of tomorrow a must-have today. The cell phone--controlled cooler/oven comboa Whirlpool Polara souped up by IBMis just one component. Each family also has an Icebox FlipScreen (a TV with a DVD-CD player and Internet access that hangs from a kitchen cabinet) and a Whirlpool refrigerator equipped with a wireless Web tablet. Everything is networked to the family PC and uses...
...continued attacks in Baghdad show that Iraq is nothing but a whirlpool of disaster, a waste of money and lives. [Oct. 27]. If the same amount of money were spent on health care and jobs for Americans, they would be singing the praises of their President. PRAVEEN K. MALHOTRA Faridabad, India...