Word: whirlwind
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Dust storm: a violent, dust-laden whirlwind moving across an arid region. The air is very hot, excessively dry, and attended by high electrical tension...
When Collier's hired gravel-voiced Louis Ruppel as editor three years ago, it knew it was buying a whirlwind. His gusty formula to cure the ailing magazine: 1) "an expose a week," 2) a drastic staff shakeup. Last week, after three years of the Ruppel treatment, the whirlwind blew itself out. Up on Collier's bulletin board went a tight-lipped announcement: "The resignation of Louis Ruppel as editor of Collier's was announced today by Clarence E. Stouch, president of the Crowell-Collier Publishing Co." Surprised staffers got no explanation of the break...
Attack. During Ruppel's regime, the magazine's circulation went up slightly, but not the way it was expected to under the whirlwind treatment. Crowell-Collier's profits, which had been down, kept dropping steeply. Such scare tricks as Collier's "Preview of the War We Do Not Want" issue (TIME, Oct. 29 et seq.) gave circulation a temporary lift, but earned Collier's thousands of adverse critics around the world...
...Africa's highest court. His administration tottered, and considered dangerous alternatives. The restless and politically awakening Negroes scheduled nationwide demonstrations in protests against his policy. The possibility of civil war hovered over South Africa, and a desperate decision faced Daniel François Malan, who had sown the whirlwind...
Rosenwald came to the rescue again in 1895. The company was floundering and Alvah Roebuck, tired of the whirlwind, sold out to Sears for $25,000.* Rosenwald canceled some of Sears' debts to him and became a partner. He used his financial and merchandising talents to start putting Sears on its feet, and raised $40 million for expansion in a public stock issue. Then Rosenwald and Sears quarreled over Sears' selling methods. Rosenwald won out, and in 1908. Sears sold out his interest for $10 million to Goldman, Sachs, investment bankers. Sears retired and died six years later...