Word: whiskeys
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...Cambridge presented him with its first liquor license when the dry years ended. The old man was a fiery red-head whose work in Ireland had netted him the title of "Rectifier of Liquors." He ran a chain of pubs in Cork and Queenstown, and "rectified" scotch and Irish whiskey to its correct proof after it was collected--much like milk from the farms--from the county's pot stills...
...Whiskey Americain. Rosenstiel is not only betting on lighter, milder bourbon to take 50% of the U.S. market for domestic whisky this year, but hopes to sell it heavily abroad where bourbon is more foreign than vodka is to Americans. Musing over possible results, the trade magazine Advertising Age printed an imaginary dialogue in a Paris bistro...
...Avez-vous du bourbon? . . . C'est un whiskey americain...
When the foregoing matters are attended to, there will be left a very serviceable plot gimmick, involving a playboy who has just shot his seventh wife "in the fleshy part of the thigh." His defense is that having drunk two bottles of Scotch whiskey in twelve hours, he was not aware of what he was doing. When the prosecution adduces medical testimony to the effect that anybody with two-fifths of a gallon tucked in would be incapable of doing anything, a lad just out of Harvard Law is selected to save the situation by ingesting fifty-odd jiggers...
...Small cars may be Detroit's answer to the recession," Manhattan's Longchamps restaurants proclaimed last week. "Ours is A LARGER WHISKEY GLASS." So saying, in three of its restaurants the twelve-restaurant chain trotted out 864 new shot glasses, each delivering an extra ⅜ oz. of spirits for the old, prerecession price (85?). Longchamps' long shot was not in the dark; a test run with the new glasses boosted liquor sales 5% in one restaurant...