Word: whiskeys
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...eerie fields of pumpkins. Advertisers figured out swiftly that nothing sells better to the youth market than the heroic (and rebellious) image of a lone surfer eluding an awful pounding by nature at her nastiest. This year's contest is sponsored by, among others, a whiskey distiller, a telecommunications giant and a private-equity fund - enterprises that, on the surface, have little to do with either water or sports. Clark has since broken with the contest organizers, explaining to TIME, "I don't want to lose the whole reason why we surf. It's not for the paycheck...
...around noon, with a new wave of boredom taking hold, the three of them, along with Private First Class Jesse Spielman, sat down outside with a cardboard box as a table to play some rounds of Uno. They drank Iraqi whiskey. Barker had bought five or six 12-oz. cans of the stuff from an Iraqi army soldier at the very reasonable price of $5 per can. There was some bottled whiskey on hand, too. They mixed the whiskey in an empty liter water bottle with some Rip-Its, a carbonated energy drink. Green liked his whiskey straight. Over several...
...context of the historic lightheartedness of the Golden Globes, which had its original journalist-presenter format hijacked in 1958 when the whiskey-toting Rat Pack rushed the stage and took over the show, the break in levity this year came as something as a surprise. Political statements are associated more with the Academy Awards. Sure, funny things still happened. (Ryan Bingham completely missing his Best Song award while buying drinks at the bar comes to mind.) But the celebration's muted atmosphere was summed up by Jason Reitman's acceptance speech in which he discussed...
...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...
...taxes on imported whiskey, not the taste, that prevent it from winning more market share. The import duties begin at 150%, and additional state taxes can add another 150% or more to the price of a bottle. Wine and beer face similar import duties, as well as additional and constantly changing state taxes and regulations. The complexity of the market means that only big producers like Jack Daniels and Jim Beam can afford to make a go in India on their own, and usually only with their premium labels. Although single-malt is a new status symbol in India, Scotch...