Word: whiskeys
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...hard to imagine any production failing--although the only one I've seen, several years ago in New York, managed the trick convincingly. And watch for the cameo appearance of God just after the hero's electrocuted for failing to pay for two curtainrods and a bottle of whiskey...
James Cotton. This man taught Paul Butterfield every single thing he knows about playing harp: Cotton learned from Sonny Boy Williamson, and he was the best. James Cotton runs the best South Side Chicago blues band operating, hard drinking, stingy-brimmed, bad whiskey and worse women city blues. It's cleansing
Every major company in the highly competitive industry has entered the sweepstakes for light whiskey, which will reach some cities early this month and should be nearly everywhere by September. The price for light whiskey will be about the same as for premium blends, or $2 a fifth less than for name brands of Scotch. The most widely promoted brand at first will be Crow Light, made by National Distillers (Old Crow bourbon). It has been pitching Crow Light in trade journals with an ad showing a long-haired drinker announcing "a clean break with the past." Seagram, the world...
...campaign that usually introduces a new product. True, some companies held up advertising to wait for full national distribution; Executive Vice President Howard Feldman allows that Schenley will support its new brands with a "substantial" ad budget later in the year. But overall, says American Distilling's Haefelin, whiskey executives "are going to stick their heads into the market and look around before they announce their plans...
...distilled by the process used for genuine "lights," have been introduced in recent months, and they are generally disappointing sellers.* Marketing analysts are convinced that light whiskies may well catch on-but establishing them could take several years and about $4 million per brand per year. With domestic whiskey sales increasing less than 1% annually, few companies plan to take on that costly job before consumers are even widely aware that the new whiskey is available. Besides, if the nearly 200 million gallons of light whiskey so far stowed away turns out to be something less than a heavy seller...