Word: whitbread
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...market clients. C.D.P.'s reputation for aggressive copy has helped the firm to treble its billings to $24 million in the past three years. "Would you let your daughter marry a Ford owner?" asks the headline in an ad for Ford Motor Co. To plug pubs run by Whitbread Beer, the agency tried a slapstick pun: "If your wife's not happy in The Baker's Arms, maybe The Feathers will tickle her fancy...
...increase over the same period of the previous year. But October saw a 6% slump. British brewers are now beginning to take stock, and what they see is grim indeed. Bass Charrington reported trade off by 4%. Vaux Breweries, losing money in Scotland, threatens to raise prices. Whitbread sees little prospect of improving profits in the year ahead. Bucking the Trend. Only Britain's second largest beermaker, Allied Breweries (Ind Coope, Tetley Walker, Ansells), is bucking the national trend. During four critical weeks ending Nov. 24, Allied actually showed a 1% increase in sales. An attempt to change national...
...forties. He willingly endorsed-for varying but plentiful fees-the products of dozens of companies, from Dunlop boots to Tupperware. After all, honoring the sponsors of his trip, he wore Daks slacks on the boat, flourished the coiled emblem of the International Wool Secretariat on his peaked cap, drank Whitbread ale and Squires gin en route and sent regular dispatches to the Times...
...Thomas Whitbread publishes seven of his poems, poems that give a tolerant and patient look at life and nature, a look simply and often beautifully expressed. Whitbread's work has a raffish, sentimental quality about it; the poetry dotes on objects familiar to everyone, and a reader is not ashamed to chuckle and sigh along with the poet. Among the seven, "To a Doting Parent" is the most light-hearted, "Hill" the most serious. The former, set in staccato three-line stanzas and concluding with a jolly exhortation, "So cram your baby full of candy:/What quicker way to make...
...Publishing several examples of a poet's work seems like a much better idea than a former Advocate one, that of printing small snatches of many poets, often not too good. With Whitbread, as with Stephen Sandy in an earlier issue, this new notion has worked out well...