Word: white-hot
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...that companies are eager to renew their marketing efforts, though, they are taking a hard look at the tone and effectiveness of their ads. Many are concluding that the pitches that worked last year will fall on deaf ears. The white-hot decade of conspicuous consumption has cooled. Many accounts are in review because advertisers are casting a wide net in the agency business, searching for new ideas about how to reach consumers who are rejecting trendiness for practicality...
...says, but a "singularly beautiful place, high on a mountain peak, that is one of the world's most important centers of solar research." The day after her arrival, Nash looked through a telescope "longer than a football field" to view the rising sun. She glimpsed a stunning, white-hot world swept by turbulence that made it look "grainy, as if sprinkled with sand." At the same time, she saw that "gargantuan sunspots had erupted like a rash" on either side of the solar equator...
Elvismania transcends the usual devotion to a white-hot celebrity, even one who has died before his time. Rudolph Valentino, Will Rogers, James Dean and Marilyn Monroe may have left indelible niches in the hearts of their fans, but few built shrines to them. Rumors of their survival rarely blossomed into testimony of posthumous visitations. Nor did their homes become cathedral theme parks. Yet each year Graceland, Presley's residence in Memphis, welcomes more than half a million Elvisitors, and many are true believers. To commemorate the high holy day, Aug. 16, 10,000 acolytes hold a candlelight vigil...
...What's so terrific about our marriage is Susan's support of my work," Bridges says. "Her name should be up in the credits along with mine." After Tucker, Susan may be demanding an even bigger screen credit. The movies' most reliable leading man is about to become a white-hot Hollywood star...
...dieters or the faint-palated. Jambalayas, boudins and gumbos abound. Prudhomme not only contributed his blackened-redfish recipe to Claiborne's book but also repeats it here, along with far more appropriate recipes for blackening chicken, hamburgers and pork chops, a technique that relies on spices and an almost white-hot iron skillet...