Word: white
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Dates: during 1960-1969
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...across the Bonneville salt flats; the Platformate cars always won. The films were two years in the making and cost an estimated $300,000. Even so, one ad in the series had to be junked. Some Negro viewers, led by Comedian Dick Gregory, complained that the film showing five white Platformate cars outdistancing five black cars was a demeaning insult. Nowadays, Shell is phasing out its endurance-test ads and, like most of its competitors, is running coupon contests...
...what we can do with it. Nathanson: What a television color commercial it could be, with fuchsias and, oh, I don't know, you name them. You know, orchid colors. You'll get women to write letters with orchid . . . Westbrook: You could have a black pen with white ink or a white pen with black ink. Sort of an integrated pen, you know. (Laughter.) It could be called "the soul...
Westbrook: With white ink! That's groovy...
...Canada. BankAmericard is already interchangeable with Barclaycard and Sumitomo card, and next month the Canadian banks will join the system with their own Chargex card. So that merchants in the four countries will readily recognize them, all of the cards are being printed in the color pattern-blue, white and gold-that BankAmericard has used for years...
...temples. Still, they made gigantic strides in sculpture. Their earliest attempts (around 1800 B.C.) had simply a head separated from the body by a crude neck; their final works depict arms, hands, and what look like facial traits. Most remarkable of all, they were apparently laboriously carved with round, white quartz tools. Nor is their final reckoning complete; Grosjean discovered altogether 72 carved menhirs, of which 30 were finely sculpted. Says he: "I have only scratched the surface. There is enough digging here to keep ten full-time archaeologists busy for the next 200 years...