Word: whitefoord
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Dates: during 1930-1939
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When President Whitefoord Russell Cole of Nashville, Chattanooga & St. Louis R. R. was upped to the presidency of Louisville & Nashville Railroad eight years ago, he was succeeded by a onetime telegrapher named James Brents Hill. Month ago President Cole died suddenly of acute indigestion while riding in his private car over his railroad (TIME, Nov. 26). Last week, to succeed him as L. & N. president & director, the carrier chose the same James Brents Hill, who promptly resigned as head of Nashville, Chattanooga & St. Louis R. R. which he had served in high capacity and low for 36 years...
...Died. Whitefoord Russell Cole, 60. president of Louisville & Nashville R. R.; of acute indigestion; near Cave City, Ky., in his private car in which he was returning on one of his road's crack trains to his home in Louisville...
Already Louisville was filling up with early comers, who beguiled themselves with the six days of racing week precede the Derby. But the topic which agitated everyone in town from the youngest bell hop at the Brown Hotel to booming President Whitefoord R. Cole of Louisville & Nashville R. R. was: which 20-odd of the 124 Derby eligibles would go to the barrier on Saturday? Which one would for 1¼ mi. run faster than any other, have a horseshoe of roses hung round its neck by the Governor of Kentucky, its name painted beside its 59 predecessors...
Year ago smart, genial Whitefoord Russel Cole's Louisville & Nashville applied to the Interstate Commerce Commission for a reduction in coach fare from 3.6? per mi. to 2? A few Western roads (TIME, Oct. 23). Mobile & Ohio, struggling in receivership between two rivers and five competitors, and Atlanta & West Point R. R. followed suit. Meantime, the Southern was experimenting on branch lines with a 1½? coach fare. This line found that with base fares cut more than one-half, net earnings nevertheless increased appreciably. With these heartening precedents, more than 1,000 lines west of the Mississippi...
...falling until last year when they were 70% off from 1920. Untrained as merchants, railroadmen believed that the traffic they had lost to the automobile, airplane and bus was lost for good & all; fare-cutting would merely reduce what little passenger revenue they still had. Early this year President Whitefoord Russell Cole of Louisville & Nashville, a big, genial, iron-haired gentleman from Kentucky who is generally the voice of the Southern carriers, tested the ancient law of price-cutting. Passenger traffic spurted upward. Soon a few Western roads slashed fares. Great Northern announced that local passenger traffic jumped 50%. Meeting...