Word: whitehorn
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Dates: during 2000-2009
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...ships--based on the Ansari X Prize--winning SpaceShipOne design--that will take tourists up to 400,000 ft. on a two-hour journey. Passengers can cover the $200,000 fare, Virgin Atlantic declared last week, by redeeming 2 million frequent-flyer miles. And, says Virgin Galactic president Will Whitehorn, after a few years "we hope to bring the cost of the trip below...
...would also fall foul of the forthcoming judgment. Toby Nicol, easyJet's head of corporate affairs, dismisses that prospect: "What Michael is trying do is take a problem which is his and try and pretend that other low-cost airlines will be affected." If Ryanair quits Charleroi, says Will Whitehorn, Virgin's spokesman, "we'll fill our boots at Charleroi without requiring any subsidy at all." "In the short term things could be quite messy, but none of this is going to destroy the Ryanair model," says Goodbody researcher Gill. Ryanair's six-monthly figures announced two weeks ago showed...
...fact is, although some of the best-known Branson businesses are in the black-the main airline, trains, Virgin Direct financial services and the Megastores all turn profits, says Whitehorn-plenty more just plain haven't worked. Virgin Drinks, the cola company, lost millions in recent years. Virgin Express, a Brussels-based discount airline that trades on the nasdaq for about $1 a share, down from more than $27 in 1998, has been hit by its dependence on connections with Belgium's beleaguered Sabena airline...
...grown man, for that matter. Virgin group director Will Whitehorn sprang up to one of the coaches and pressed his face to the shiny aluminum skin. He later told Branson: "You're going to wet yourself when you see it." If Britain's dodgy railroad tracks were only up to the task, the train could hit 225 km/h. Even as it is, it should cut the trip between London and Manchester to two hours, down from two hours and 40 minutes, when it joins the fleet in 2002, Whitehorn says. But the train has one other, perhaps more urgent, mission...
...this makes some wonder if Branson does too much. In fact, Whitehorn told Time that Virgin is going to stop launching lines in order to expand its current businesses into new markets. But the vital point is that like any brand, the Virgin label is part illusion. (Did Coke ever really teach the world to sing? Is Virgin Cola anything but another kind of bubbly brown-sugar water packed into bright red cans?) Branson says he's the business world's equivalent of Ralph Nader. His Virgin Atlantic really did innovate business-class air travel and as Virgin Blue airline...