Word: whitelaw
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...boyish Ogden ("Brown") Reid, the paper's 33-year-old publisher and editor. Last week it was reported that Reid will leave his operating post on the Trib this month, with no fixed plans for the future. He will still be connected with the Trib: he and brother Whitelaw, 45, are on the five-man board of directors, and the family still has a "substantial" interest in the business. Jock Whitney is still looking for a topnotch news executive to take Reid's place, for the time being will leave control in the hands of Howard D. Brundage...
...years. For the announcement, the Reids gathered in a seventh-floor office of the Trib's Manhattan building on dingy West 41st Street: tiny, doughty Helen Rogers Reid, 75, who ran the paper from the 1947 death of her husband Ogden Mills Reid until 1955, and her sons Whitelaw, 45, and Ogden, 33, who thereafter worked mightily to cure its ills. "This is a development," said boyish Ogden ("Brownie") Reid, "that the Reid family cares deeply about...
...sale of the Trib was a poignant episode for the Reids. The first Whitelaw Reid bought the Tribune in 1873, after the death of Founder Horace Greeley; his son Ogden combined it with the remnants of James Gordon Bennett's racy Herald in 1924. But the credentials of the new buyer softened the blow. He is John Hay ("Jock") Whitney, financier, sportsman, diplomat, art collector, lifetime friend of the Reids and possessor of more than $100 million. "We are happy about it," said Brownie Reid, his arm around his mother. "I think it is a fine step," said...
...thriving, prewar heyday, the sale cheered the paper's 1,900 staffers. They have watched gloomily as the Herald Tribune, once a formidable rival of the Times, cut coverage, settled into sixth place in circulation among Manhattan's seven major dailies. Under eager Brownie, who replaced brother Whitelaw as editor and chief executive officer in a 1955 family power squabble, the Trib seemed to ease up on solid reporting and sound writing as it went after circulation with frothy features and tabloid-style gimmicks...
...Herald Tribune was about to get the biggest pick-me-up in its 116-year history (all accompanied by the adjectival drumbeating of Tex McCrary Inc., the radio-TV performer's public-relations outfit). Though it has owned the paper outright ever since Brownie's grandfather Whitelaw took over the old Tribune in 1872, the Reid family decided to reorganize its closed corporation as a Delaware stock company in order to bring in outside capital, lined up several potential investors. To London last week went Publisher Reid and Pressagent McCrary, for brass-tack talks with multimillionaire Republican John...