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Obama finally laid down his demand for action in a speech on March 3 at the White House. "No matter which approach you favor, I believe the United States Congress owes the American people a final vote on health care reform. We have debated this issue thoroughly, not just for a year but for decades," he said. "I have therefore asked leaders in both houses of Congress to finish their work and schedule a vote in the next few weeks." (See the top 10 players in health care reform...
Here are a few scenes from a revolution: In early February, Barack Obama ended a six-month press-conference drought by taking questions from YouTube. When a madman crashed his plane into a Texas office building a couple of weeks later, the White House responded on its blog. And during the bipartisan summit on health reform, press secretary Robert Gibbs used Twitter to keep score...
...news cycle that once defined the day at the White House has given way to a more ferocious beast. Call it the news cyclone, a massive force without beginning or end that churns constantly and seems almost impervious to management. In response, Obama's advisers have had to remake the rules of presidential p.r. "We have a theory of how the news media work in this Internet age," explains Dan Pfeiffer, the buzz-cut 34-year-old who recently became the third person to serve as Obama's communications director. "There is basically a constant swirl going...
...White House has proved to be a harder perch from which to dominate the conversation. Last summer, a single phrase - "death panels" - nearly derailed health care reform, as town halls were flooded with angry voters who got their information online. That there was no proposal for anything that resembled a death panel did not matter; the idea went viral anyway. "The process for covering the President hasn't changed as much as the medium of the media has," explains Gibbs, who recently joined Twitter and promptly earned 34,000 followers. "You have a complete segmentation of the media that...
Just 30 years ago, White House press aides could work with only a handful of reporters and producers to get their story before 50 million network-news viewers every night and all over the papers the next morning. By contrast, Obama's most recent prime-time news conference, which was carried live July 22 on cable news, NBC, CBS and ABC, reached a combined audience of 24.7 million, according to Martha Joynt Kumar, a political scientist at Towson University who studies presidential communications. To compensate, Obama's message advisers spent the first year keeping their boss on as many outlets...