Word: whiter
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Dates: during 1960-1969
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...nation's largest advertising agencies, Benton & Bowles normally turns its hand to things that are new or improved, whiter or brighter. But last week, in a pained full-page ad in the New York Times, the agency felt compelled to accentuate the abominable. The headline, over a list of Benton & Bowies' 801 Manhattan staffers, announced that "These are the people you haven't been able to reach at PLaza 8-6200." The ad went on to explain sarcastically that there had been "a little phone trouble," and concluded with an appeal to "keep those cards and letters...
...major private testing services disagree on the effectiveness of presoaks. Consumer Reports concluded that Biz and Axion did little better than regular detergents in removing many stains, but Consumer Bulletin found that the new products "can surely help turn out a brighter, whiter wash." To sift the various claims, the housewife would need the advice of a chemist. In any case, the onslaught of enzymes, by adding still another step-and another product-to the laundry process, makes her washday chores both longer and costlier...
...emotional but not sentimental. Blues-Rock Singer Paul Butterfield, 27, names Bach his favorite music along with the blues and Ravi Shankar. "I don't always know what Bach is doing," says Butterfield, "but we seem to be friends." One of last year's hit records, A Whiter Shade of Pale, by England's Procol Harum, was arranged around an organ theme inspired by Bach's organ setting of the chorale Wachetauf. Beatle George Harrison admits that the soaring trumpet obbligato in Penny Lane was inspired by the Second Brandenburg Concerto. Three of the five members...
Mashed potatoes (whiter than Snow White claims to be) in a rosebud border, green (with envy because they never get top billing) sugar peas plus a fat and sassy mushroom or two, French fried onion rings that speak for themselves, and a chopped green salad for your vitamin quotient...
...flat major. "Tonalities are like colors," he explains. "Have you noticed that when Mozart attacks E-flat he al ways uses clarinets, and when he attacks D-major he always uses oboes? E-flat suggests something very mature and saturated. D-major music is whiter and sharper. E-flat suggests a dark tone, a dark color like dark blue or green...