Word: whitey
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Dates: during 1930-1939
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...Whitey has apparently changed his tune and his strategy. Instead of playing up Dartmouth's prodigious strength as of past years, this fall's epistles from Hanover contain tear-jerking reports of pear material and a light and inexperienced squad. However, it's the same prolific Whitey. His articles may lack optimism, but their frequency, length, and intensity remain...
...ardent alumni and press consumption, Whitey starts off the season with a neat pamphlet on the personnel and prospects of the team. A year ago its pages glowed with confidence to thrill the hearts of Eleazor Wheelock's sons. This fall pessimism pervades. Earl Blaik's imported Minnesota star, Bob Krieger, has been bailed abroad; but at Hanover, Whitey says "Krieger is no MacLeod by any means...
...Whitey's success in the field of propaganda doesn't stop with the gridiron. Why, it was Whitey who landed Dartmouth on the front page of all the nation's papers with the story of Heavenly Gates, the quarterback who left the pig-skin for a religious retreat...
Instead of sparing the slightly unbalanced Gates national notoriety, Whitey imported sound trucks and reporters for one of Dartmouth's biggest publicity outbursts. We doubt if Gates found the "peace" he sought, but we'd willingly wager that with Whitey as his manager, he could clean up in a sideshow circuit...
...publicity philosophy of Robert "Whitey" Fuller might well be compared to that of the press agent in the Broadway production "Yokel Boy." When the hero objects to unfavorable publicity, the agent airily replies: "You get thrown in jail. So what? ...Your name is mentioned...