Word: whitmans
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...company’s first target, however, is Harvard, where they have begun a full-court press. Whitman and Remele hope to recover the line’s production costs solely with Harvard sales, says Adam P. Schneider ’07, an employee who is also a Crimson editor. Remele and Whitman would not specify how high their production costs were, and Whitman would only say that they raised funds from “private investors,” but surely they were high. Manufacturing of the clothing was contracted out to the New York factory which produces clothing...
...says. Remele had an only-child-like upbringing since his brothers and sister were much older—"I was raised by my sister, her mom, and female babysitters. I’ve always been around women, surrounded by women. I’m more comfortable interacting with women." (Whitman, perched on an adjoining couch, adds pointedly: "Strong women.") Part of his ability to sell to the girls comes from understanding how to talk to them. "They don’t want to feel like they’re being played. It’s not genuine then. I don?...
Remele dabbled in costume design in high school, and has assisted with costumes for a few shows while at Harvard. He is also known for making fanciful creations for costume parties: "like, personal use, for individual friends." Whitman says that he made her a gold lamé gown for the Bee-54 party. It was through these dresses that he first won notoriety as a designer within the Harvard social scene. The women for whom he designs are extremely important to his vision. As he says, "a dress is always going to look better on a body than...
...Remele is the head-in-the-clouds artist/academic, Whitman holds up the business end. She speaks in a clipped tone and shuttles the samples back and forth from the bedroom to the racks. A member of the Bee Club and its historian, she has attracted many of her fellow...
...Harvard social scene (he belongs to the Hasty Pudding social club), has helped them find a customer base. Still, Remele insists that “none of our friends come in and feel as if they have to buy because they’re our friends.” Whitman says thoughtfully: “Both of our social lives have given us a good look at many different women,” as well as helping them get to know what she calls their demographic. THE RUNWAY...